Digital Marketing Manager
Digital Marketing
Full-Time
About the Company:
Imperial Edutech (Pvt) Ltd specializes in delivering EdTech services and internationally recognised professional online courses. Established in 2016 in Sri Lanka, the company collaborates with its subsidiary and associated companies in the United Kingdom, leveraging advanced technology to enhance learning experiences and contribute to improving education for society.
Job Description:
We are seeking a results-driven Digital Marketing Manager to lead and execute our digital marketing strategies while managing and guiding the marketing team. This role focuses on driving brand awareness, generating high-quality leads, and enhancing online engagement across multiple digital platforms.
The successful candidate will be responsible for managing campaigns, analysing performance metrics, and ensuring marketing activities align with overall business objectives. Strong leadership, strategic thinking, and the ability to deliver measurable results are essential for this role.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies
- Manage and optimise paid campaigns (Google Ads, social media, etc.)
- Oversee SEO, website performance, and content marketing initiatives
- Plan and execute email marketing campaigns and automation
- Analyse campaign performance and generate actionable insights
- Manage social media channels to enhance brand visibility and engagement
- Lead, manage, and motivate the marketing team to achieve targets and KPIs
- Set monthly performance goals and monitor team productivity
- Collaborate with Sales, Business Development, and other departments to ensure alignment and effective communication
- Identify emerging trends and opportunities in digital marketing
Requirements:
- Minimum 5+ year experience in digital marketing or a similar role
- Proven track record of managing and leading a marketing team
- Bachelor’s degree in Marketing or a related field
- Strong knowledge of SEO, SEM, PPC, and social media marketing
- Experience with analytics tools (e.g., Google Analytics, Meta Ads Manager)
- Strong analytical ability with a data-driven decision-making approach
- Creative mindset with strong problem-solving skills
- Excellent communication and content creation skills
- Excellent communication and stakeholder management (PR) skills
- Strong leadership and people management skills
- Ability to work independently in a remote environment
- Results-driven mindset with strong work ethic and a positive attitude
Job Status:
Work from Home
You are required to work parallel to UK office hours. Regular working hours are 01:30 PM to 10:30 PM, and during UK daylight saving time 12:30 PM to 09:30 PM on weekdays. Weekends and UK bank holidays are off.
Benefits:
- Competitive remuneration package
- Flexible work-from-home arrangement
- Opportunity to work with UK and international teams
- Professional growth and development opportunities